The biological theories, which may explain Schizophrenia Essay

The biological theories, which may explain Schizophrenia - Essay Example These concern genetics, neurochemistry, brain structure and evolution. Biological factors of Schizophrenia can be explained using studies on twins and studies on family history. With twin studies, researchers want to establish the degree of concordance. This is the likelihood that if one twin has the disorder, the other twin will also have it. Gottesman (2000) summarised 40 twin studies and found that the concordance rate for MZ twins was 48% and the concordance rate for DZ twins was about 17%. Concordance rates were also studied by Cardano et al. (2001) using the Maudsley twin registers. They found concordance rates to be 40% for MZ twins and 17% for DZ twins. Although this is strong evidence for biological factors in Schizophrenia, concordance rates are not 100% and therefore there must be some environmental input. Loehlin and Nichols (2002) argued that the reason for the higher concordance rates in MZ rather than DZ twins was due to MZ twins being treated more similarly so producing a greater environmental similarity. However, there are two arguments against this view. MZ twins may produce more similar treatment from their parents than do DZ twins (Lytton, 2000). This therefore suggests that the higher biological similarity of MZ twins may be the cause, rather than the effect, of their more similar parental treatment. In addition, the Schizophrenia concordance rates for MZ twins who are brought up apart are similar to those of MZ twins who are brought up together (Sheilds, 2003). So presumably the high concordance rates of MZ's brought up apart is not due to environmental similarity. However, it has been suggested that some of the twins who had been brought up separately in Sheilds study had not always spent their whole childhood apart and some were raised by relatives and even went to the same school (e.g. Kamin, 2001). Family studies also aid to explain how biological factors influence Schizophrenia. Gottesman (2000) found that if you have a sibling with the disorder you have an 8% chance of being Schizophrenic, if you have one parent with the disorder you have a 16% chance of being Schizophrenic and if you have two parents with the disorder you have a 46% chance of being Schizophrenic. These concordance rates should all be compared to the 1% chance that a person randomly selected from the population would be Schizophrenic. Gottesman and Bertelsen (2001) also reported some convincing findings on the importance of genetics. The found that participants had a 17% chance of being Schizophrenic if they had a parent who was an identical twin and who had Schizophrenia. This could be due to heredity or environment. They also found that participants had a 17% chance of being Schizophrenic if they had a parent who was an identical twin and did not have Schizophrenia, but whose identical twin did. This therefore shows that the most important factor is genetics. The evidence reported by Gottesman is criticised because although it indicates that Schizophrenia runs in families and that concordance rates are much higher between relatives who have higher biological similarity, it does not account for the fact that family members who are more biologically similar are likely to spend more time together. This means that environmental factors are also indicated in this

The staff recruitment and selection policy of IKEA in China Essay

The staff recruitment and selection policy of IKEA in China - Essay Example The recruitment and selection policy of IKEA is value driven and espouses s teamwork, simplicity, communicative forthrightness and urgency. The core values of IKEA are employee empowerment, flexibility, dynamism and cost consciousness (Smith, 2010, p. 70). Advertising is the main means of design that IKEA uses to emphasize these values. Job at IKEA webpage is used to communicate the core value of the Chinese company. A cost effective campaign is carried out, which is used directly to harness the customer base of the business. IKEA wants to recruit about 8,000 people over the next five years. IKEA employees must have certain characteristics in order for them to be selected in the company. These characteristics are important compared to specific experiences and qualifications. The applicants must be down to earth; they must be well with other employees and must have a sense of humor (Bach & Edwards, 2013, p. 19).  IKEA wanted to attract the right candidate and through the spirit of advertising, they would attract a large number of applicants who were good at their work. The selection process involved bringing together twenty potential candidates who had some specifications that IKEA required that is education, experience, age and attitude. The group of twenty would be given a series of questions and a personal interview with the panel of the board of directors. After the selection process, the applicants will undergo training, which involves traditional classroom courses. Co-workers in the company are requested to master current jobs as well as seeking new opportunities hence, they are allowed to apply for new job opportunities in IKEA. Through the selection process, emphasis is put on the value fit as selection criteria. After the applicants have been selected, employees who have worked in the organization previously are requested to assist the new coworkers adjust in the company through mentorship (Rothacher, 2004, p.

What colleges should teach Essay Example | Topics and Well Written Essays - 1250 words

What colleges should teach - Essay Example Burke-Vigeland concluded that the current fixed forward step-sitting arrangement of lecture halls is unsuitable for interactive learning as it prevents students from expressing their individuality. He advocates for a flexible classroom which allows professors and students to restructure the classroom to allow team discussions, reversible writing on the walls, incorporation of technology that enables communication with other students around the world, and adaptation of the room for different course work (Burke-Vigeland, n. p.). In the article, What Should Colleges Teach? Stanley Fish raises concern regarding a recent trend whereby college courses are increasingly diverting from their main discipline of focus into other unrelated disciplines. He focuses on the discipline which he teaches, literature, and points out an observation he made whereby writing courses in colleges nowadays tend to focus on analysis of various social issues such as globalization, racism, and sexism instead of f ocusing on writing. As a result, few students taking writing courses in college are able to write a clean English sentence. The author asserts that writing courses should focus exclusively on writing and teach nothing other than grammar and rhetoric (Fish, n. p.). In the article, Rethinking the Way College Students are Taught, Emily Hanford asserts that the traditional method of teaching in colleges whereby students learn through non-interactive lectures is no longer effective since most students are not able to absorb most of the information that is usually disseminated in a single lecture. The author advocates for the peer-instruction method of teaching in colleges and provides proof of its effectiveness by referring to the success of a number of professors who use this method to teach their students. These include Joe Redish, a physics professor at the University of Maryland, Brian Lukoff, a researcher in education at Harvard University, and Eric Mazur, a professor of physics at Harvard University (Hanford, n. p.). In Rethinking the Way Colleges Teach Critical Thinking, Scott Johnson laments the way through which colleges teach critical thinking. He asserts that current practices whereby students are taught through lectures to memorize information is not achieving one of its aims of developing student critical thinking skills. He uses his specialty discipline of instruction, Earth Science, as an example to demonstrate how students can be taught facts while simultaneously gaining crucial critical thinking skills. Johnson asserts that the best way to achieve this purpose is to dedicate a significant portion of the course teaching students how the factual information of the course was gathered through logical and critical evaluation of available information (Johnson, n. p.). In the article, Colleges Should Teach Intellectual Virtues, Barry Schwartz and Kenneth Sharpe underline the importance of helping college students develop intellectual virtues in addition to the traditional roles of teaching them the skills of their discipline, literacy skills, and critical thinking. The authors assert that colleges should help students develop intellectual virtues so as to mold them into all-rounded human beings (Schwartz and Sharpe, n. p.). From the five articles analyzed, it is evident that the education students acquire in colleges does not completely suit their needs and requirements for both professional and personal development. Technology and globalization have

Leadership Speech :: essays research papers

Many people believe that leadership is simply being the first, biggest or most powerful. Leadership in organizations has a different and more meaningful definition. A leader is someone who sets direction in an effort or task and influences or motivates people to follow that direction. The power point presentation explains leadership is the influence that particular individuals exert on the goal achievement of others in an organizational context. When some think of leadership the idea of the military is taken into account while others use the term to refer to executive management. These are few examples of different types of leaders there are. There are also different roles of leadership such as senior-level executives and middle managers. Motivated leaders who have charisma and high levels of emotional stability will be honest and have integrity in the manner in which they lead. An effective leader must be respected by the members of his or her group in order to perform effectively. Another aspect of leadership includes leadership traits such as being influential and inspirational. There also different contexts of leadership, e.g, leading oneself, leading other individuals, leading groups, leading organizations. Some traits that are often associated with being an effective leader include a measure of intelligence, high energy, self confidence, dominance, and a need for achievement. An effective, charismatic leader must lead by example. That leader must be able to know what is going on, the job or task that is being accomplished, and be able to lead the group into performing the task at hand successfully. There are many different types of theories on leadership. There is Fiedler’s contingency theory, situational theories of leadership and House’s path-goal theory. These theories are used to make an individual or manager a more effective leader. They can be used as a guide for individuals and help them achieve whatever goal is set out by their organization or group. Fiedler’s Theory is stated in the power point presentation as the association between leadership orientation and group effectiveness is contingent on how favorable the situation is for exerting influence. If there is some catastrophe which will befall a group or set of individuals if a task is not complete, then that group will be more effective as they are motivated to complete that task to avert that particular catastrophe. The Situational Theories of leadership explain how leadership style must be tailored to the demands of the task and the qualities of subordinates.

Marketing and Brand Equity Essay

The AsiaTravel is facing the following problems regarding its brand value to customers: * Its brand name is merely the generic version of its services, therefore price is seen as its main competitive advantage in the travel market; * Associations of the brand have not been clearly defined and conveyed to customers, therefore their perception about its brand name is not sufficiently strong for them to recognize and recall this brand among other alternatives; * Information on past experiences customers have acquired from the use of the company’s services have not been adequately collected and assessed. This makes difficult for asiatravel.com to identify the benefits and value its brand has already been shaped in customers’ mind. * Although the company’s name reflects quite obvious the market segmentation on which it is focusing i.e. Asia as a whole, specific target markets and sub-segments have not been identified. * The company has not adequately identified and evaluated its competitors. As a consequence, their knowledge about its competitors, its points of parity and points of difference is limited. Therefore, its brand positioning is not so strong even though the company has great intrinsic potentials in bringing its brand to be favourable and unique in the travel market. * The company has not adequately invested in developing tools to conduct market surveys; to develop effective marketing strategies, appropriate marketing programs and proper marketing communication to build its brand equity. 1. Costumer-based brand equity Keller (2003) defined customer-based brand equity as â€Å"the differential effect that brand knowledge has on customer response to the marketing of that brand†. When customers respond more positively to a product/service and the way it is marketed when its brand is recognized than when it is not then this brand is said to have a positive CBBE. On the contrary, if consumers react less favourably to marketing activity for the brand compared with an unnamed or deceptively named version of the product/service then this brand is said to have negative CBBE . Brand knowledge consists of two key components: brand awareness and brand image. Brand awareness is related to the strength of the brand presence in the consumer. mind. Acceding to Keller (2003), brand awareness can be built by increasing the familiarity of the brand via repeated exposure (for brand recognition) and strong associations with the category of product/service and other relevant purchase or consumption cues (brand recall). High service quality, reasonable prices, safety, diversity, flexibility are relevant associations for Asia travel.com to take into account for the improvement of their brand awareness. Brand image defined as the customer’s perception of the overall quality or superiority of a product/service with regards to its intended purpose, relative to alternatives (Krishnakumar, 2009). To know perceived quality, it is very useful for marketers to identify and measure the main aspect that includes the characteristics of the product/service to which the brand is attached. Quality is the vital strength of the brand especially in the field of travel services. This is a very relevant association that Asiatravel.com should develop as a crucial component of their marketing programs to build brand equity without changing their name and logo. Furthermore, apart from quality, it is essential for marketers to create strong, favourable and exceptional brand associations in order to build positive CBBE. The next strongest brand attitude and benefit associations are built from word-of –mouth (friends/family) and/or non-commercial information.. As a result, marketers of Asiatravel.com should identify the impact of those different sources of information by managing and adequately accounting for them in the process of designing communication strategies to build its brand equity. 2. Brand positioning Keller (2003) defined brand positioning is â€Å"identifying the optimal location of a brand in the minds of a group of consumers or market segment so that they think about the products/services offered by this brand in the right or desired way thus maximizing potential benefits to the firm†. Target market. It is important to identify the consumer target since different consumers may have different brand knowledge structures thus having different perception and preferences about this brand. Market segment comprises of cluster of individuals with similar needs and consumer behaviour. It is essential for Asiatravel.com to refer to this marketing segmentation scheme in order to design marketing programs that can attract one or more appropriate segments. Identification of main competitors It is necessary to know the competition before the company starts positioning itself. This includes players who offer the same product/service among a larger portfolio of solutions. SWOT analysis could be a good start for Asiatravel.com to do the exercise of identifying its main competitors. Point of similarity and point of difference PoDs could be defined as the way consumers think for a given brand. Those are what make the brand be prominent from competition In the case of Asiatravel.com the most visible association of this kind is their â€Å"3 in 1† product. This difference can be achieved more convincingly by better quality, better consumer service, predictable comfort and amusement, absolute safety, competitive prices and flexibility (wide range of choices suited to customers’ needs). PoPs can be classified into two types: category and competitive. Category PoPs is important if the brand is looking for an extension into a new category. Competitive PoPs are the brand associations that are designed to be the competitors’ PoDs in order to negate their PoDs (Keller, 2003). Positioning mapping is an effective instrument for asiatravel.com to identify its PoDs and PoPs in order to determine proper position of its brand in its defined market segments In general, brand positioning is an extremely crucial but highly difficult step in establishing CBBE. To achieve good brand positioning, asiatravel.com needs to seriously look at target market, knowing competitors, PoDs and PoPs in their strategic re-branding process. References David Aaker (1991). Managing Brand Equity: Capitalizing On The Value of Brand Name, The Free Press, NY. Kevin L. Keller (2003). Strategic Brand Management: Building, Measure,And Managing Brand Equity, 2nd ed. Pearson Education, Upper Saddle River, New Jersey. Krishnakumar K. (2009). Customer-Based Brand Equity – A Pragmatic Approach from http://www.articlesbase.com/marketing-articles/customer-based-brand-equity-a-pragmatic-approach-868384.html(accessed on 01/09/2012). http://www.chinapost.com.tw/business/asia/australia/2012/05/11/340756/Asiatravelcom-rolls.htm(accessed on 31/08/2012). http://www.eguide.com.sg/Companies/Asiatravel-Com-Holdings (accessed on 31/08/2012). http://en.wikipedia.org/wiki/Asiatravel.com (accessed on 31/08/2012). http://en.wikipedia.org/wiki/Asiatravel.com (accessed on 31/08/2012). http://managementstudyguide.com/marketing-programs-to-build-brand-equity.htm (accessed on 31/08/2012). http://uamp.wits.ac.za/sebs/downloads/2009/chapter_5.ppt (accessed on 01/09/2012). http://managementstudyguide.com/brand-positioning-strategy.htm (accessed on 01/09/2012). http://en.wikipedia.org/wiki/Positioning_(marketing) (accessed on 01/09/2012). http://managementstudyguide.com/customer-based-brand-equity.htm (accessed on 01/09/2012).

Education Is The Most Modern Means Of Learning - 778 Words

I have formulated a philosophy of teaching statement with the foundation that that the student is the center of attention. My philosophy is also in-line with Merriam and Brockett (2009), where according to them, the progressive philosophy is where it places more value in knowledge derived from observation and experience than it does from tradition and authority (p. 35). In this respect, I believe that study and knowledge is critical to solving a problem or correcting a situation within adult education. Online courses are now starting to prevail over traditional college education and my vision for future education derives on the idea that companies and businesses will start directing education institutions with material that are in-line with such businesses. Vision of future education Online education is the most modern means of learning. As technology advances, educators, students and companies will be able to tailor their curriculum based on the needs of the student’s future goals that align with the companies or businesses they are prepping for. Companies will sponsor courses and create a skilled workforce for specific positions in that company. The online learning environment will refer to the stimulus provided to the students for learning through the company’s needs. Razik and Swanson state that now is a time when educational institutions require intelligent, informed, imaginative, creative, and effective leadership (p. 3). I believe that these assets can beShow MoreRelatedTeaching And Learning Environments At The New Zealand Education System Essay1735 Words   |  7 Pagesand learning is a pivotal process that is constantly evolving. The previous notions of education being about an expert in the field teaching those who do not know, are being challenged with the belief that students should be prepared for jobs that do not yet exist, using technology that isn’t yet invented and solving problems that we have not yet faced. This new stance on learning has initiated the upheaval of the New Zealand education system with the reformatting of many schools into modern learningRead MoreThe Lost Tools Of Learning1396 Words   |  6 PagesDorothy Sayers’ The Lost Tools of Learning, mentions medieval education tools as a possible substitute for the modern day education system. Sayers states, â€Å"if we are to produce a society of educated people, fitted to preserve their intellectual freedom amid the complex pressures of our modern society, we must turn back the wheel of progress some four or five hundred years†(Sayers, 1). The Trivium, a medieval education style would not only improve students education, but student’s ability to becomeRead MoreThe Impact Of Technology On Educ ation And Revealed Reactions1666 Words   |  7 Pagesimpact of technology on education and revealed reactions for both students and teachers of using technology in classroom. These researches has given us three results: 1) Some research has shown a dramatic difference between the schools in the past and now. 2) What Is Successful Technology Integration? 3) However, some of researches indicate to several difficulties and disadvantages that associated with using technology. What Is Successful Technology Integration? The education in the era of informationRead MoreThe Impact Of Technology On Education And Revealed Reactions1668 Words   |  7 Pagesimpact of technology on education and revealed reactions for both students and teachers of using technology in classroom. These researches has given us three results: 1) Some research has shown a dramatic difference between the schools in the past and now. 2) What Is Successful Technology Integration? 3) However, some of researches indicate to several difficulties and disadvantages that associated with using technology. What Is Successful Technology Integration? The education in the era of informationRead MoreEssay about Online Education Versus Traditional Education954 Words   |  4 Pagesdivided in two different ways of thinking on the education. Some believe the modern method is better than the traditional method of teaching. Personally, I believe both methods should balance one another instead of attempting to substitute one another; this way their purpose of educating will be far more successful. Online education, also called long distant learning, can be defined as a new method of learning through a computer network. This modern way of teaching gives students an opportunityRead MoreDistance Education : Education And Education1422 Words   |  6 PagesDistance education provides many benefits for the students, faculty, and universities who utilize them. For students, it provides more flexibility for their schedules, the ability to work at one’s own pace, and improves their familiarity with job-friendly technology. It also allows them to receive an education while simultaneously being employed in a full-time job elsewhere—whether that be maintaining a career or caring for a family. Distance education also keeps teaching staff at peak performanceRead MoreTechnology in the Schools1166 Words   |  5 PagesAccording to a PBS Learning Media national survey that took place in 2013, 7 in 10 K-12 teachers stated that educational technology allows them to do much more than they ever could do for the education of their students. (Melissa Mills) But are their opinions supported by facts? Modern technology hasn’t always been a mainstay in the classroom, but in recent decades our education system has been reforming to rely more heavily on technology to create a better learning environment for all studentsRead MoreEnhancing Education Through Technology Act923 Words   |  4 Pagesyou don t understand the complicated course material? The Enhancing Education Through Technology Act will allow students to comprehend course content better as well as prepare them for the trials of the modernized world. One may ask, what is the Enhancing Education Through Technology Act? The Enhancing Education Through Technology Act is aimed to aid student performance by using the advanced technology we have in this modern era. This act will also give students the chance to be proficient in ourRead MoreTraditional Education And Online Education926 Words   |  4 PagesOnline or Traditional Education Imagine that someone studies and has a neighbor in the same age. They study in together until high school. Someone continues to go to university but his neighbor decides to stay at home. They finally graduate and discover that his neighbor also graduate. Here will be there a lot of the questions beginning revolve in his head. How does his neighbor graduate and not go to school? The answer is an easy. His neighbor benefited from technology in education. This is technologyRead MoreTechnology And Its Impact On Society1198 Words   |  5 Pagesaccomplish specific tasks or interests. Modern technology increases human capabilities and this technology has evolved with years. Technology simplifies life in so many ways and everyone defines technology in their own way. They’re new types of technology on the market, this technology simplifies our daily lives. They’re endless demands as consumers of technology, people use technology to accomplish simple tasks every day. Technology ’s used in business, education, communication, healthcare, entertainment

Managing Anxiety While Undergoing Diagnostic Evaluation...

Managing Anxiety While Undergoing Diagnosic Evaluation for Breast Cancer Literature Review Breast cancer is the most common cancer in women. In 2008, more than one million women underwent a diagnostic evaluation for suspected breast cancer. Approximately 182,500 women of the more than one million that received an evaluation also received a positive diagnosis (Montgomery, 2010). Risk factors linked to Breast Cancer include: gender, age, family history, prior breast cancer, previous biopsy, race and ethnicity, breast density, and long menstrual history because of prolonged hormonal stimulation. Modifiable related risk factors also include hormone replacement therapy, alcohol, weight, and physical†¦show more content†¦Assessment Distress and uncertainty of an impending diagnostic result begins at the point of discovery, and continues until diagnosis (Montomery, 2010). Healthcare providers can care for patients during this time with proper assessment which includes the use of anxiety measurement tools, as well as providing emotional support. Assessments should b egin with a review of critical preexisting social support systems in a woman’s life. By reviewing her support system that includes diagnosis-specific others, family, and friends you can acquire necessary information and become connected with the patient. Social support has been reported as being a crucial positive coping resource effective in providing comfort and decreasing anxiety. In addition to support systems, an assessment of a woman’s inner strength related to well-being should be done. Assessing inner strength can be done by evaluating various personality traits that include, resiliency, optimism, a problem-solving attitude, humor, a spiritual dimension and an individual’s sense of purpose. Personality traits have been found to correlate with lower anxiety levels and a more positive expectation for the outcome. While no methods of measurement exist to specifically measure uncertainty, well-validated quantitative tools measuring emotional responses , depression, optimism,Show MoreRelatedLung Cancer : The Common Type Of Cancer1963 Words   |  8 PagesAccording to the American Cancer Society, lung cancer is the most common type of cancer in the world and has a mortality rate higher than colon, prostate, ovarian, and breast cancers combined.1 There are 3 types of lung cancer including non-small cell lung cancer, small-cell lung cancer, and lung carcinoid tumor. Approximately 85% of lung cancer cases are non-small cell, which include subtypes of squamous cell carcinoma, adenocarcinoma, and large cell carcinoma.2 Although less common, making up 10-15%Read MoreHesi Practice31088 Words   |  125 Pagesdocuments that he is tachypneic. The nurse understands that tachypnea means A. frequent bowel sounds. B. heart rate greater than 100 beats/minute C. hyperventilation. D. respiratory rate greater than 20 breaths/minute 13. A client who has cervical cancer is scheduled to undergo internal radiation. In teaching the client about the procedure, the nurse would be most accurate in telling the client A. she ll be in a private room with unrestricted activities. B. a bowel-cleansing procedure will precedeRead MoreDeveloping Management Skills404131 Words   |  1617 PagesSally Yagan Editor in Chief: Eric Svendsen Acquisitions Editor: Kim Norbuta Editorial Project Manager: Claudia Fernandes Director of Marketing: Patrice Lumumba Jones Marketing Manager: Nikki Ayana Jones Senior Marketing Assistant: Ian Gold Senior Managing Editor: Judy Leale Senior Production Project Manager: Kelly Warsak Senior Operations Supervisor: Arnold Vila Operations Specialist: Ilene Kahn Senior Art Director: Janet Slowik Interior Design: Suzanne Duda and Michael Fruhbeis Permissions ProjectRead MoreHsm 542 Week 12 Discussion Essay45410 Words   |  182 Pagesplaintiff. She found a pea sized mass on her right breast and went to the doctor for further help. She was attended by the nurse first. The nurse kept calling her on different dates which led to delay in the investigation. The nurse failed to measure the size of the mass and did not realize the seriousness of the condition. When finally the patient met the surgeon, the mass of grown a lot and cancer was detected. Patient had to undergo removal of her breast. Here the medical facility not only failed toRead MoreGsk Annual Report 2010135604 Words   |  543 Pagesturmoil. Simon’s appointment as CFO will bring valuable new experience and capability to support us in implementing our strategy. Conclusion There is no doubt that our operating environment remains challenging and that the pharmaceutical industry is undergoing a period of intense change. However, we believe that GSK is well placed to succeed in this environment. Business review P08–P57 Governance and remuneration P58–P101 Financial statements P102–P191 Shareholder information P192–P212 Our journeyRead MoreOverview of Hrm93778 Words   |  376 Pagesmaking strategic business decisions and in matching the distinctive competencies of the firm s human resources to the mission of the organization. Executives need assistance from the human resource department in matters of recruitment, performance evaluation, compensation, and discipline. c. Legislation and litigation The enactment of state laws has contributed enormously to the proliferation and importance of human resource functions. The record keeping and reporting requirements of the laws are soRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesEveryone’s Business 2. Interaction between the Leader, the Followers the Situation Cohen †¢ Effective Behavior in Organizations, Seventh Edition 11. Leadership: Exerting Influence and Power 94 94 Text Palmer−Dunford−Akin †¢ Managing Organizational Change 2. Images of Managing Change 121 121 147 147 Text 3. Why Organizations Change Text Cohen †¢ Effective Behavior in Organizations, Seventh Edition 14. Initiating Change 174 174 Text iii Cases 221 221 225 The ConsolidatedRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesEditorial Services: Ashley Santora Acquisitions Editor: Brian Mickelson Editorial Project Manager: Sarah Holle Editorial Assistant: Ashlee Bradbury VP Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Nikki Ayana Jones Senior Managing Editor: Judy Leale Production Project Manager: Becca Groves Senior Operations Supervisor: Arnold Vila Operations Specialist: Cathleen Petersen Senior Art Director: Janet Slowik Art Director: Kenny Beck Text and Cover Designer: Wanda Espana OBRead MoreContemporary Issues in Management Accounting211377 Words   |  846 PagesChristopher S. Chapman is head of the accounting group at the SaÄ ±d Business School, University of Oxford. He received his Ph.D. in accounting from the London School of Economics. His research focuses on the practice of management control and performance evaluation. Robert H. Chenhall is Professor in Accounting and Finance at Monash University and Professor of Accounting at James Cook University. He holds a B.Ec. from Monash University, an M.Sc. from Southampton University, and a Ph.D. from Macquarie UniversityRead MoreStrategic Marketing Management337596 Words   |  1351 PagesStrategic Marketing Management Dedication This book is dedicated to the authors’ wives – Gillian and Rosie – and to Ben Gilligan for their support while it was being written. Acknowledgements Our thanks go to Janice Nunn for all the effort that she put in to the preparation of the manuscript. Strategic Marketing Management Planning, implementation and control Third edition Richard M.S. Wilson Emeritus Professor of Business Administration The Business School Loughborough University