What colleges should teach Essay Example | Topics and Well Written Essays - 1250 words

What colleges should teach - Essay Example Burke-Vigeland concluded that the current fixed forward step-sitting arrangement of lecture halls is unsuitable for interactive learning as it prevents students from expressing their individuality. He advocates for a flexible classroom which allows professors and students to restructure the classroom to allow team discussions, reversible writing on the walls, incorporation of technology that enables communication with other students around the world, and adaptation of the room for different course work (Burke-Vigeland, n. p.). In the article, What Should Colleges Teach? Stanley Fish raises concern regarding a recent trend whereby college courses are increasingly diverting from their main discipline of focus into other unrelated disciplines. He focuses on the discipline which he teaches, literature, and points out an observation he made whereby writing courses in colleges nowadays tend to focus on analysis of various social issues such as globalization, racism, and sexism instead of f ocusing on writing. As a result, few students taking writing courses in college are able to write a clean English sentence. The author asserts that writing courses should focus exclusively on writing and teach nothing other than grammar and rhetoric (Fish, n. p.). In the article, Rethinking the Way College Students are Taught, Emily Hanford asserts that the traditional method of teaching in colleges whereby students learn through non-interactive lectures is no longer effective since most students are not able to absorb most of the information that is usually disseminated in a single lecture. The author advocates for the peer-instruction method of teaching in colleges and provides proof of its effectiveness by referring to the success of a number of professors who use this method to teach their students. These include Joe Redish, a physics professor at the University of Maryland, Brian Lukoff, a researcher in education at Harvard University, and Eric Mazur, a professor of physics at Harvard University (Hanford, n. p.). In Rethinking the Way Colleges Teach Critical Thinking, Scott Johnson laments the way through which colleges teach critical thinking. He asserts that current practices whereby students are taught through lectures to memorize information is not achieving one of its aims of developing student critical thinking skills. He uses his specialty discipline of instruction, Earth Science, as an example to demonstrate how students can be taught facts while simultaneously gaining crucial critical thinking skills. Johnson asserts that the best way to achieve this purpose is to dedicate a significant portion of the course teaching students how the factual information of the course was gathered through logical and critical evaluation of available information (Johnson, n. p.). In the article, Colleges Should Teach Intellectual Virtues, Barry Schwartz and Kenneth Sharpe underline the importance of helping college students develop intellectual virtues in addition to the traditional roles of teaching them the skills of their discipline, literacy skills, and critical thinking. The authors assert that colleges should help students develop intellectual virtues so as to mold them into all-rounded human beings (Schwartz and Sharpe, n. p.). From the five articles analyzed, it is evident that the education students acquire in colleges does not completely suit their needs and requirements for both professional and personal development. Technology and globalization have

Leadership Speech :: essays research papers

Many people believe that leadership is simply being the first, biggest or most powerful. Leadership in organizations has a different and more meaningful definition. A leader is someone who sets direction in an effort or task and influences or motivates people to follow that direction. The power point presentation explains leadership is the influence that particular individuals exert on the goal achievement of others in an organizational context. When some think of leadership the idea of the military is taken into account while others use the term to refer to executive management. These are few examples of different types of leaders there are. There are also different roles of leadership such as senior-level executives and middle managers. Motivated leaders who have charisma and high levels of emotional stability will be honest and have integrity in the manner in which they lead. An effective leader must be respected by the members of his or her group in order to perform effectively. Another aspect of leadership includes leadership traits such as being influential and inspirational. There also different contexts of leadership, e.g, leading oneself, leading other individuals, leading groups, leading organizations. Some traits that are often associated with being an effective leader include a measure of intelligence, high energy, self confidence, dominance, and a need for achievement. An effective, charismatic leader must lead by example. That leader must be able to know what is going on, the job or task that is being accomplished, and be able to lead the group into performing the task at hand successfully. There are many different types of theories on leadership. There is Fiedler’s contingency theory, situational theories of leadership and House’s path-goal theory. These theories are used to make an individual or manager a more effective leader. They can be used as a guide for individuals and help them achieve whatever goal is set out by their organization or group. Fiedler’s Theory is stated in the power point presentation as the association between leadership orientation and group effectiveness is contingent on how favorable the situation is for exerting influence. If there is some catastrophe which will befall a group or set of individuals if a task is not complete, then that group will be more effective as they are motivated to complete that task to avert that particular catastrophe. The Situational Theories of leadership explain how leadership style must be tailored to the demands of the task and the qualities of subordinates.

Marketing and Brand Equity Essay

The AsiaTravel is facing the following problems regarding its brand value to customers: * Its brand name is merely the generic version of its services, therefore price is seen as its main competitive advantage in the travel market; * Associations of the brand have not been clearly defined and conveyed to customers, therefore their perception about its brand name is not sufficiently strong for them to recognize and recall this brand among other alternatives; * Information on past experiences customers have acquired from the use of the company’s services have not been adequately collected and assessed. This makes difficult for asiatravel.com to identify the benefits and value its brand has already been shaped in customers’ mind. * Although the company’s name reflects quite obvious the market segmentation on which it is focusing i.e. Asia as a whole, specific target markets and sub-segments have not been identified. * The company has not adequately identified and evaluated its competitors. As a consequence, their knowledge about its competitors, its points of parity and points of difference is limited. Therefore, its brand positioning is not so strong even though the company has great intrinsic potentials in bringing its brand to be favourable and unique in the travel market. * The company has not adequately invested in developing tools to conduct market surveys; to develop effective marketing strategies, appropriate marketing programs and proper marketing communication to build its brand equity. 1. Costumer-based brand equity Keller (2003) defined customer-based brand equity as â€Å"the differential effect that brand knowledge has on customer response to the marketing of that brand†. When customers respond more positively to a product/service and the way it is marketed when its brand is recognized than when it is not then this brand is said to have a positive CBBE. On the contrary, if consumers react less favourably to marketing activity for the brand compared with an unnamed or deceptively named version of the product/service then this brand is said to have negative CBBE . Brand knowledge consists of two key components: brand awareness and brand image. Brand awareness is related to the strength of the brand presence in the consumer. mind. Acceding to Keller (2003), brand awareness can be built by increasing the familiarity of the brand via repeated exposure (for brand recognition) and strong associations with the category of product/service and other relevant purchase or consumption cues (brand recall). High service quality, reasonable prices, safety, diversity, flexibility are relevant associations for Asia travel.com to take into account for the improvement of their brand awareness. Brand image defined as the customer’s perception of the overall quality or superiority of a product/service with regards to its intended purpose, relative to alternatives (Krishnakumar, 2009). To know perceived quality, it is very useful for marketers to identify and measure the main aspect that includes the characteristics of the product/service to which the brand is attached. Quality is the vital strength of the brand especially in the field of travel services. This is a very relevant association that Asiatravel.com should develop as a crucial component of their marketing programs to build brand equity without changing their name and logo. Furthermore, apart from quality, it is essential for marketers to create strong, favourable and exceptional brand associations in order to build positive CBBE. The next strongest brand attitude and benefit associations are built from word-of –mouth (friends/family) and/or non-commercial information.. As a result, marketers of Asiatravel.com should identify the impact of those different sources of information by managing and adequately accounting for them in the process of designing communication strategies to build its brand equity. 2. Brand positioning Keller (2003) defined brand positioning is â€Å"identifying the optimal location of a brand in the minds of a group of consumers or market segment so that they think about the products/services offered by this brand in the right or desired way thus maximizing potential benefits to the firm†. Target market. It is important to identify the consumer target since different consumers may have different brand knowledge structures thus having different perception and preferences about this brand. Market segment comprises of cluster of individuals with similar needs and consumer behaviour. It is essential for Asiatravel.com to refer to this marketing segmentation scheme in order to design marketing programs that can attract one or more appropriate segments. Identification of main competitors It is necessary to know the competition before the company starts positioning itself. This includes players who offer the same product/service among a larger portfolio of solutions. SWOT analysis could be a good start for Asiatravel.com to do the exercise of identifying its main competitors. Point of similarity and point of difference PoDs could be defined as the way consumers think for a given brand. Those are what make the brand be prominent from competition In the case of Asiatravel.com the most visible association of this kind is their â€Å"3 in 1† product. This difference can be achieved more convincingly by better quality, better consumer service, predictable comfort and amusement, absolute safety, competitive prices and flexibility (wide range of choices suited to customers’ needs). PoPs can be classified into two types: category and competitive. Category PoPs is important if the brand is looking for an extension into a new category. Competitive PoPs are the brand associations that are designed to be the competitors’ PoDs in order to negate their PoDs (Keller, 2003). Positioning mapping is an effective instrument for asiatravel.com to identify its PoDs and PoPs in order to determine proper position of its brand in its defined market segments In general, brand positioning is an extremely crucial but highly difficult step in establishing CBBE. To achieve good brand positioning, asiatravel.com needs to seriously look at target market, knowing competitors, PoDs and PoPs in their strategic re-branding process. References David Aaker (1991). Managing Brand Equity: Capitalizing On The Value of Brand Name, The Free Press, NY. Kevin L. Keller (2003). Strategic Brand Management: Building, Measure,And Managing Brand Equity, 2nd ed. Pearson Education, Upper Saddle River, New Jersey. Krishnakumar K. (2009). Customer-Based Brand Equity – A Pragmatic Approach from http://www.articlesbase.com/marketing-articles/customer-based-brand-equity-a-pragmatic-approach-868384.html(accessed on 01/09/2012). http://www.chinapost.com.tw/business/asia/australia/2012/05/11/340756/Asiatravelcom-rolls.htm(accessed on 31/08/2012). http://www.eguide.com.sg/Companies/Asiatravel-Com-Holdings (accessed on 31/08/2012). http://en.wikipedia.org/wiki/Asiatravel.com (accessed on 31/08/2012). http://en.wikipedia.org/wiki/Asiatravel.com (accessed on 31/08/2012). http://managementstudyguide.com/marketing-programs-to-build-brand-equity.htm (accessed on 31/08/2012). http://uamp.wits.ac.za/sebs/downloads/2009/chapter_5.ppt (accessed on 01/09/2012). http://managementstudyguide.com/brand-positioning-strategy.htm (accessed on 01/09/2012). http://en.wikipedia.org/wiki/Positioning_(marketing) (accessed on 01/09/2012). http://managementstudyguide.com/customer-based-brand-equity.htm (accessed on 01/09/2012).

Education Is The Most Modern Means Of Learning - 778 Words

I have formulated a philosophy of teaching statement with the foundation that that the student is the center of attention. My philosophy is also in-line with Merriam and Brockett (2009), where according to them, the progressive philosophy is where it places more value in knowledge derived from observation and experience than it does from tradition and authority (p. 35). In this respect, I believe that study and knowledge is critical to solving a problem or correcting a situation within adult education. Online courses are now starting to prevail over traditional college education and my vision for future education derives on the idea that companies and businesses will start directing education institutions with material that are in-line with such businesses. Vision of future education Online education is the most modern means of learning. As technology advances, educators, students and companies will be able to tailor their curriculum based on the needs of the student’s future goals that align with the companies or businesses they are prepping for. Companies will sponsor courses and create a skilled workforce for specific positions in that company. The online learning environment will refer to the stimulus provided to the students for learning through the company’s needs. Razik and Swanson state that now is a time when educational institutions require intelligent, informed, imaginative, creative, and effective leadership (p. 3). I believe that these assets can beShow MoreRelatedTeaching And Learning Environments At The New Zealand Education System Essay1735 Words   |  7 Pagesand learning is a pivotal process that is constantly evolving. 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